1. Introduction
Welcome to Afri-Farmers Market. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our e-commerce platform.
We are committed to protecting your privacy and ensuring compliance with Rwandan Law Nº 058/2021 on the Protection of Personal Data and Privacy (DPP Law). By using our services, you agree to the terms outlined in this policy.
2. What Personal Data We Collect
We collect the following categories of personal data:
Account & Order Information: Full name, email address, phone number, delivery/shipping address, and your securely encrypted username & password. We also collect your order history & transaction records.
Payment Information: Credit/debit card details (processed securely via third-party payment gateways) and mobile money transaction details (if applicable). Note: We do not store full payment details. All payments are processed by PCI-DSS compliant providers.
Communication Data: Customer support chats, emails, or call records, as well as feedback, reviews, or survey responses.
Technical & Usage Data: IP address, device type, browser information, website interaction data (pages visited, clicks, session duration), and cookies & tracking technologies (see Section 9).
Marketing Preferences: Your choice to opt-in for newsletters, promotions, or SMS alerts.
3. How We Collect Your Data
We collect data through:
Direct Input: When you provide it to us directly (e.g., account registration, checkout process).
Automated Technologies: Through the use of cookies and analytics tools.
Third Parties: From payment processors and delivery partners.
4. How We Use Your Data
We process your data only for lawful purposes, including:
Order processing & delivery: For contractual necessity.
Payment processing: For legal & contractual obligation.
Customer support: For legitimate interest.
Website improvements: For analytics & user experience.
Marketing (if consented): With your explicit consent.
Fraud prevention & legal compliance: For legal obligation.
5. Who We Share Data With
We do not sell your data. Limited sharing occurs only with:
Payment Processors: Such as Stripe or MTN Mobile Money.
Logistics Partners: For order delivery.
IT & Security Providers: For hosting and encryption services.
Analytics Tools: Such as Google Analytics (with anonymized data).
Legal Authorities: If required by Rwandan law.
6. Your Rights Under Rwandan Law
You have the right to:
Access: Request a copy of your stored data.
Rectify: Correct inaccurate or incomplete data.
Erasure: Request deletion (where applicable).
Restrict Processing: Limit how we use your data.
Object: Opt out of marketing or automated decisions.
Data Portability: Receive your data in a transferable format.
Withdraw Consent: For marketing or non-essential processing.
To exercise these rights, contact us at: [Insert Contact Email].
7. Data Security Measures
We implement:
Encryption: SSL/TLS for data transfers.
Secure servers: & firewalls.
Limited employee access: Role-based permissions.
Regular security audits: To identify and address vulnerabilities.
8. Data Retention Period
We retain data only as long as necessary:
Orders & transactions: 5 years (for tax compliance).
Customer accounts: Until deletion request.
Marketing data: Until consent withdrawal.
9. Cookies Policy
Essential Cookies: Required for website functionality.
Analytics Cookies: Help improve user experience (opt-out available).
Marketing Cookies: Used only with consent.
You can manage cookies via browser settings or our cookie consent banner.
10. Updates to This Policy
We may update this policy periodically. The latest version will always be posted on our website with a clear "Last Updated" date.
11. Contact Us
For privacy-related questions, contact:
Email: privacy@afrifarmersmarket.com
Address: Kimironko, Kigali - Rwanda